We are a premium event planning agency and consultancy. We provide top-notch conception, planning, implementation, and evaluation services.
Events of the future will still take place in-person, be held in hybrid form, or go fully digital. No matter the format, we as a full-service provider will find the best approach for our clients. Always with quantifiable results.
We live in-person, think digital, & operate omNICHANNEL!
Pop-Up Store & Live-Consumer-Activation
LVMH / DIOR
The new release of world-renowned signature fragrance Miss Dior must be stylishly and captivatingly presented to achieve the maximum range of influence. The campaign aimed to inform VIPs, consumers, distribution partners, and the greater public through all available channels – in the most emotional way possible.
A pop-up store in the middle of the Kö, Düsseldorf’s luxury shopping street. A multitude of events held there and in the surrounding area. Influencers, VIPs, press, distribution partners, customers – everyone experiences, at various different times, the messages and characteristics of the brand that mean the most to them. Consumers can book their exclusive fragrance experience online over the course of almost three weeks and immerse themselves deep in the world of Maison Dior. A true omnichannel project that, in the pandemic era, captivates and impresses the trade press, popular media, and social media. A sophisticated celebrity event strategy with top names, some of which have never made an appearance in Germany, capture the interest of TV and print media.
Outstanding influence in all media. Within the campaign time frame, nearly every consumer interested in fashion and fragrances had heard of the project and seen it. The new fragrance quickly sells out thanks to the sales. It doesn’t get better than that.
Actual skilled broker roadshows for big insurance companies, during which guests from politics, business, and associations engage in discussions in-person and invite others to participate must be rethought and implemented with a hybrid event model. All the same, participants still have to be reached, their interest aroused, and their attention held by the content on the screen.
A proprietary logo, a proprietary AXA TV streaming studio, exciting tools for participation and interaction, live streaming: these are the components of the concept, which was designed to be like a deluxe late night talk show. Participants are empowered to participate in the selection of individual details and questions – making it a truly hybrid event.
Nearly devoid of no-shows, the feared disaffection from the new digital format is nowhere to be found. On the contrary: when live streaming is skillfully interwoven with in-person and prerecorded content, the new talks and formats may even seem more lively and possess greater staying power than previous roadshows.
Hybrid-Training-Event & Hybrid-Show-Event
Yves Saint Laurent
Present new fragrances on the luxury market in an eye-catching way and effectively anchor them – for a B2B target group that has previously been spoiled with year-long best-in-class in-person events. How are you going to top an in-person roadshow that was one of the most popular shows in the industry?
A hybrid event, or more specifically, a virtual show of superlatives, will have thousands of distribution partners nationwide glued to their screens. Prerecorded content, live elements, and countless interactive elements are mixed together to create a hip and entertaining live digital show. Watch, participate, and cheer on is the slogan here.
Nearly all viewers stay at their screens, on their phones, or at their laptops for almost two hours following “Level Up – The Next Generation of YSL Events.” Workshop, talk show, presentation – boundaries dissolve and it is bearing fruit. Participating in events of various formats for the brand remains very desirable, even for digital events.
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