Live.
Digital.
Omnichannel.
We are a premium event planning agency and consultancy. We provide top-notch conception, planning, implementation, and evaluation services.
Events of the future will still take place in-person, be held in hybrid form, or go fully digital. No matter the format, we as a full-service provider will find the best approach for our clients. Always with quantifiable results.
We live in-person, think digital, & operate omNICHANNEL!
services
Interest or questions?
Years of experience
Events
Mrd. total Event-PR-Reach
Cases
Pop-Up Store & Live-Consumer-Activation
LVMH / DIOR
Challenge
The new release of world-renowned signature fragrance Miss Dior must be stylishly and captivatingly presented to achieve the maximum range of influence. The campaign aimed to inform VIPs, consumers, distribution partners, and the greater public through all available channels – in the most emotional way possible.
Approach
A pop-up store in the middle of the Kö, Düsseldorf’s luxury shopping street. A multitude of events held there and in the surrounding area. Influencers, VIPs, press, distribution partners, customers – everyone experiences, at various different times, the messages and characteristics of the brand that mean the most to them. Consumers can book their exclusive fragrance experience online over the course of almost three weeks and immerse themselves deep in the world of Maison Dior. A true omnichannel project that, in the pandemic era, captivates and impresses the trade press, popular media, and social media. A sophisticated celebrity event strategy with top names, some of which have never made an appearance in Germany, capture the interest of TV and print media.
Results
Outstanding influence in all media. Within the campaign time frame, nearly every consumer interested in fashion and fragrances had heard of the project and seen it. The new fragrance quickly sells out thanks to the sales. It doesn’t get better than that.
Hybrid-Late-Night-Talkshow
AXA
Challenge
Actual skilled broker roadshows for big insurance companies, during which guests from politics, business, and associations engage in discussions in-person and invite others to participate must be rethought and implemented with a hybrid event model. All the same, participants still have to be reached, their interest aroused, and their attention held by the content on the screen.
Approach
A proprietary logo, a proprietary AXA TV streaming studio, exciting tools for participation and interaction, live streaming: these are the components of the concept, which was designed to be like a deluxe late night talk show. Participants are empowered to participate in the selection of individual details and questions – making it a truly hybrid event.
Results
Nearly devoid of no-shows, the feared disaffection from the new digital format is nowhere to be found. On the contrary: when live streaming is skillfully interwoven with in-person and prerecorded content, the new talks and formats may even seem more lively and possess greater staying power than previous roadshows.
Hybrid-Training-Event & Hybrid-Show-Event
Yves Saint Laurent
Challenge
Present new fragrances on the luxury market in an eye-catching way and effectively anchor them – for a B2B target group that has previously been spoiled with year-long best-in-class in-person events. How are you going to top an in-person roadshow that was one of the most popular shows in the industry?
Approach
A hybrid event, or more specifically, a virtual show of superlatives, will have thousands of distribution partners nationwide glued to their screens. Prerecorded content, live elements, and countless interactive elements are mixed together to create a hip and entertaining live digital show. Watch, participate, and cheer on is the slogan here.
Results
Nearly all viewers stay at their screens, on their phones, or at their laptops for almost two hours following “Level Up – The Next Generation of YSL Events.” Workshop, talk show, presentation – boundaries dissolve and it is bearing fruit. Participating in events of various formats for the brand remains very desirable, even for digital events.
OUR Clients
SUstainable Events by B+D
As a founding partner, B+D Events has initiated sustainable events – the first industry initiative for all participants in the event value-added chain: Contractors, companies, agencies, mid-sized companies, small companies can use the comprehensive 7-SE matrix to easily become system partners and make events greener … ultimately making the world a bit better.
Our values
We believe in engaging people through heterogeneity, since diversity takes into account many different perspectives and impulses that form an important aspect of team interactions and creative processes. This approach is paired with the power of openness, transparency, respect, and tolerance
WWe foster collaborative interactions on an even playing field: With people within our agency, with partners, with our service providers, and also with our customers. We are team players and are passionate about what we do each day to effectively and sustainably bring people and brands together. This has allowed us to foster respectful, transparent relationships with colleagues and customers that often last many years.
Wir We see ourselves as a boutique agency: Small, high-end, select, familiar – paired with strong professional expertise that produces top-notch experiences.
Career
To bolster our team, we are looking for a (junior/senior) event manager interested in creating the “events of the future”. Here, we call these omnichannel events. Concept, planning, budgeting, implementation, and evaluation: We take care of everything under one roof, laying the groundwork for an exciting daily routine in which we bring people and brands together. Curious? Then apply now.
B+D Events
in den Design Offices
Am Kabellager 11-13, 51063 Köln
Telefonnummer: 0221-130 808-300
Mail: live@bplusd.de